Demand Engine researches your market, builds the campaign, tests what's working, and ties every dollar back to a real result — so you're not just hoping the ads are doing something.
You see the full plan and budget before a dollar spends.
Most bad experiences with ads come down to the same thing: money went out, and nobody could say with a straight face what came back. Not because ads don't work — because they were never set up to be measured properly in the first place.
You give it a goal and a number — "more quote requests, $500 a month" is a completely usable input. Market research happens first, then the campaign gets built with real tracking, tested against alternate versions, and watched for wasted spend. Nothing launches until you've seen the plan.
Say you set aside $500 a month aimed at quote requests. That gets split across a couple of tested ad variations, pointed at a landing page built for that specific offer, with tracking in place from day one — so by month two you're not guessing whether it worked, you're looking at real numbers.
Your audience, competitors, and local search demand — before a dollar spends.
Landing pages and tracking set up so you can actually see what's working.
Different versions tried against each other; the losers get dropped, not left running.
Spending caps and escalation rules are set upfront — search terms and lead quality get watched continuously, but nothing spends outside what you agreed to.
An ad about financing lands on a page built around affordability, automatically.
Every campaign connects to your reporting, showing what actually paid off.
It depends on your market and goal — a strategy call looks at your competition and target cost per lead and recommends a realistic number, rather than a one-size-fits-all figure.
Every campaign is tracked from the landing page through to the lead, tied into your revenue reporting, so you can see which ad produced a real, paying customer — not just a click.
Yes, both can be built and managed, with targeting and budget approved by you before anything goes live.